Monday, October 15, 2012

Common Difficulties of Building a Website

What are some common difficulties of building a website?

Balance between business and pleasure is my main answer.

Creating content and a visual appeal that could lead to a successful brand and a future small business development comes with some sacrifices. I would love to rant and rave as I jump from topic to topic (as I do on this blog)! But suppose a visitor stops by my "online business card," better known as my website; my visitors are searching for answers to their questions. Will they be quickly disappointed and driven away by the ambiguity?

SURE, I know what I am talking about, but visitors like structure. (visit my new site HERE at

When you walk into a grocery store or department you like to see signs over the isles and an organizational layout that makes common sense. Who wants to shop at a store with a big sign outside listing the items they sell, and a floor plan inside consisting of large bins? Not me. And not you.

When facing the difficulty of structure, you will first want to find out what is right for you. Are you selling something? Will you be sharing ideas daily or weekly or yearly? Will you have promotional days? Will your audience be shoppers, listeners, readers, a community, or will they be participating in an activity together?

Building a website may be a good option for advertising a store or product, but what if you want to post tons of related and continual content for the rest of your life? You may be better off with a blog. Blogs allow you to update your page as well as keep old information visible and accessible. Many blogs also let you categorize your topics. Unlike blogs, websites are intended to provide a static representation of your brand with an option for updates.

Those who wish to sell products may build an e-commerce site. These online stores help shoppers to see what you have and what they want. Many sites do not have a steep learning curve and they also come with many options for editing the layout and look of your pages. I would equate an e-commerce site like to have a learning curve similar to

With a combination of social media you will be able to find and engage your audience. Link your sites to YouTube, LinkedIn, Twitter, PinTerest, Blogger, and most of all Google Plus.

Learn to affective content for your audience. Think like your audience. Learn about analytics, keywords, SEO, SEM, and learn to market yourself.

Pay close attention to what works. Are the videos you post too long? Are people only staying on your site for 1 minute? Either push your audience to be more engaged OR adjust your content to the trends.

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